WASCO Changes Name To Ajinomoto Foods Nigeria Ltd
The West African Seasoning Company Limited (WASCO) has changed its name to Ajinomoto Foods Nigeria Limited in a bid to reposition the company for competitiveness and growth.
The company made this known in a statement to the general public yesterday
WASCO is an affiliate of the global food giant, Ajinomoto Foods Nigeria Limited, makers of Ajinomoto, MaDish, Umami Seasoning and DeliDawa Seasoning.
The WASCO’s Managing Director, Mr. Niki Junichi, in the statement, said Ajinomoto Foods Nigeria Limited will continually and significantly contribute to the promotion of good health and good culinary practice in ensuring the healthy living of all families through the provision of nutritional seasoning products of high quality to consumers.
Junichi said the change would contribute to making the company stronger in Nigeria and accelerate its business for a brighter future.
“I would like to inform you all that West African Seasoning Company Limited has changed its name to AJjinomoto Foods Nigeria Limited.
“I truly believe the change will contribute to making our company stronger in Nigeria. There are two aspects of the purpose of changing our company’s name to a one including “Ajinomoto.
“One is to strengthen the brand awareness among consumers which is widely known in Nigeria by using the same brand name in our company’s name.
According to him, every time the company’s name is exposed, it shall indirectly boost the name awareness of the brand.
“Second is for all stakeholders of our company including customers, our employees, etc. Let us use this opportunity to accelerate our business for a brighter future.”
He noted that based on its safety, Ajinomoto Umami seasoning is consumed in over 130 countries, adding that the usage of Monosodium Glutamate was to enhance taste and also increase the deliciousness of food.
The company commenced sales/marketing of Ajinomoto Umami seasoning products in Nigeria in 1991. With the need to satisfy its teeming consumers, the company spreads its sales & marketing functions to various branch offices nationwide. Ajinomoto has been selling for over 100 years and now sells in more than one hundred countries and regions including Japan, USA, France, Russia, Mexico, China, Belgium, Brazil, Indonesia, Vietnam, Egypt, Cote d’Ivoire, among others.
