Nestle to launch “Live Strong With Iron” campaign April 7
Poised to ensure good life for all as well as tackle iron deficiency in Nigeria, Nestle Nigeria has concluded plans to unveil a new campaign tagged “Live Strong With Iron” (LSWI) aimed at educating the public on the need to eat nutritious foods.
The launch comes up on April 7, 2021, in commemoration of this year’s World Food Day.
The firm’s Corporate Communications and Public Affairs Manager, Mrs Victoria Uwadoka, disclosed this to journalists at the concluding session of the three weeks training workshop organised for journalists covering Health, Nutrition, Environment and Business by Nestle Nigeria in partnership with Pan Atlantic University with the theme “Advancing Nutrition, Health and Environmental Awareness through the Media”
Uwadoka, while giving the rationale behind “Live Strong With Iron” campaign, said the campaign is aimed at educating the public on the need to eat nutritious food.
Uwadoka noted that available statistics in their possession showed that 68 per cent of children under-five years were Iron deficient, 37 per cent were stunted, while 58 percent of women within the representative age of 15to 49 years are iron deficient.
Nestle spokesperson who described the prevalence of iron deficiency as a public health problem in Nigeria, said the Live Strong With Iron campaign is aimed at creating awareness and drawing People’s attention to iron rich foods.
She said the objective of the campaign is to reach at least 50 percent of Nigerians with increased knowledge and awareness in order to reduce incidence of iron deficiency.
According to her, “At Nestlé, we are committed to enabling people to lead healthier, happier lives by continuously improving our products, providing affordable nutrition for everyone.
“Beyond delivering tasty and nutritious products to consumers, we work alongside stakeholders to build strong communities and supply chains while improving livelihoods in communities directly connected to our business activities.
“Our CSV focus areas in Nigeria include Nutrition Education, Building Thriving Communities, Youth Empowerment and Preservation of the Environment,” she said.
