NCRIB names former President Obasanjo, Ooni of Ife, Oba Ogunwusi and Eze Leslie as Brand Ambassadors
Dr. (Mrs) Bola Onigbogi, NCRIB President
The President, Nigerian Council of Registered Insurance Brokers (NCRIB), Dr. (Mrs) Bola Onigbogi, has unveiled Brand Ambassadors to ensure the actualization of the thrust of her office aimed at creating a better image for the broking profession to deepen insurance penetration.
Those appointed Brand Ambassadors included the Ooni of Ife, Oba Adeyeye Ogunwusi; former President Olusegun Obasanjo and Eze Leslie Eke, Eze Gbakagbaka of Evo Kingdom, River State.
Speaking at the Media Parley recently in Lagos to unveil the ambassadors, Onigbogi said the appointment of the Brand Ambassadors was parts of the Council’s deliberate strategies to deepen insurance in Nigeria.
“This was deliberate strategy to get to every stratum of Nigerian population. Our mandate is to project the image of the industry and particularly insurance broking. We have continued to work through the Council’s Area Committees to reach out to members of the public.
“Within the last one year, this administration has visited the six geopolitical zones with the aim of propagating the positive image of the Broking fraternity to the grassroots via the Area Committee structure, and this has yielded positive results,” she said.
On the insurance industry’s contribution to the nation’s gross domestic product (GDP), she said the industry is not doing well in this area which she blamed in challenges the industry is facing.
“Without doubt, one would have expected an industry, which is two years older than Nigeria to have recorded tremendous feats in its contribution to the nation’s economy. Sadly, reverse has been the case and this is hinged on the numerous challenges such as low penetration, among others confronting the sector. Over the years, the National Insurance Commission has evolved with some strategies to deepen insurance penetration.
“In my personal view, some of the feats taken by the Commission were laudable, which has moved us from where we used to be. It should be noted that a nation’s cannot develop beyond its insurance sector. In other words, the poor state of our nation’s economy today cannot be divulged from the poor state of insurance industry. For example, most companies that ought to have contributed immensely to the development of the nation are no more in existence, because they could not get succor when the ship was down.
“Many small business owners could not grow beyond a year because they did not factor in insurance from onset. Insurance is key to the development of any nation. It is on that note that I like to appeal to the Government to help the industry by taking more strategic position in enforcement of Compulsory Insurance Policies. There must be conscious efforts to continually sensitize the insuring public on the importance of insurance. This must start from the top,” added.
