NAIPCO Tasked To Partner NAICOM Other Stakeholders To Drive Insurance Growth
L-R: Chairman, National Association of Insurance and Pension Correspondents (NAIPCO), Chuks Udo Okonta; Head of Marketing, African Alliance Insurance Plc, Emmanuel Eburajola; Vice Chairman, NAIPCO, Ngozi Onyeakusi; Head, Brand, Media & Communications, African Alliance Insurance, Bankole Banjo, and Brand, Media & Communications Executive, African Alliance Insurance, Ganiyat Momoh, during the 2021 annual general meeting of NAIPCO at Welcome Centre, Airport Road, Lagos on Thursday.
The National Association of Insurance and Pension Correspondents (NAIPCO) have been urged to partner with the insurance industry to ensure more customer-focused activities to promote insurance penetration in the country.
The Managing Director of African Alliance Insurance Plc, Mrs Joyce Ojemudia, who said this at the NAIPCO Annual General Meeting in Lagos, implored NAIPCO members to create a customer-focused collaboration that leans on working with various stakeholders including students associations to spread the gospel of insurance and create a digital vibrancy that encourages and promotes insurance acceptance.
According to Ojemudia, represented at the event by Head Marketing, Mr. Emmanuel Eburajolo, “First, customer-focused collaboration has to get better. And when I talk about collaborations, I do not mean with the usual suspects. Yes, you collaborate with NAICOM, the NIA both directly and indirectly through CAMCONIA, and then directly with Insurance companies but where are the people our customers in all of these? Is it just about us working together and isolating the consuming public? When will NAIPCO, for example, ideate, fund and run a wholly consumer-focused media drive? Call it your organisation’s corporate social drive, but it is time NAIPCO was found active in this space.
“The NIA has spent a lot of money on Insurance education, same with NAICOM, we await NAIPCO’s bit. My people, when will we see you work with, say University Insurance Students Association, to help spread the gospel of insurance? We indeed can do better.”
On the digital adoption, she noted “is taking better roots” but noted that much more should be done in virality to tab opportunities in the digital space.
The African Alliance MD who is also the President of the Professional Insurance Ladies Association (PILA) also advised website owners to optimize sites by embracing a viable email marketing tool to drive traffic to these sites and encourage virality and have an active and social media presence.
L-R: Financial Secretary, National Association of Insurance and Pension Correspondents (NAIPCO), Mathew Otoijagha; Assistant General Secretary, NAIPCO, Rosemary Onuoha; Vice Chairman, NAIPCO, Ngozi Onyeakusi; Chairman, NAIPCO, Chuks Udo Okonta; Head of Marketing, African Alliance Insurance Plc, Emmanuel Eburajola, and Head, Brand, Media & Communications, African Alliance Insurance, Bankole Banjo, during the 2021 annual general meeting of NAIPCO at Welcome Centre, Airport Road, Lagos on Thursday.
L-R: Chairman, National Association of Insurance and Pension Correspondents (NAIPCO), Chuks Udo Okonta; Head of Marketing, African Alliance Insurance Plc, Emmanuel Eburajola, and Head, Brand, Media & Communications, African Alliance Insurance, Bankole Banjo, during the 2021 annual general meeting of NAIPCO at Welcome Centre, Airport Road, Lagos on Thursday.
Cross-section of members, during the 2021 annual general meeting of the National Association of Insurance and Pension Correspondents (NAIPCO), at Welcome Centre, Airport Road, Lagos on Thursday.
