Milo Nigeria Partners With ‘Real Warri Pikin’, ‘Aproko Doctor’ To Empower Nigerian Children
L-R: Egemba Chinonso Fidelis (Aproko Doctor); Ifeanyi Orabuche, Category Manager, Beverages, Nestlé Nigeria PLC; Charles Ikpe, Category Development Executive, Beverages, Nestlé Nigeria; Anita Asuoha (Real Warri Pikin); Myron Otoo, Category Development Manager, Beverages, Nestlé Nigeria and Funmilola Oyewole, Category Development Manager, Beverages, Nestlé Nigeria PLC.
MILO® Nigeria has announced a strategic partnership with two Nigerian social media personalities, Anita Asuoha, a health and fitness enthusiast, widely recognized as ‘Real Warri Pikin’, and Egemba Chinonso Fidelis, a practicing Medical Doctor and Nutritionist, known as ‘Aproko Doctor’ to empower Nigerian children as well as inspire parents to increase the participation of their children in sporting activities.
This collaboration is in demonstration of Milo Nigeria’s belief that in a nation that prioritizes academic learning and achievements, sport teaches children invaluable life-skills that traditional classroom learning alone cannot.
Milo in a statement today signed by the Corporate Communications & Public Affairs Manager, Nestle Nigeria, Mrs. Victoria Uwadoka, said the partnership aims to empower Nigerian children and inspire parents to increase the participation of their children in sporting activities.
“This partnership demonstrates the commitment of the brand to play a vital role in shaping children’s character and values, in addition to providing nutritious energy through the MILO® beverages,” the statement stated.
The statement quoted the Category Manager, Beverages, Nestlé Nigeria PLC, Ifeanyi Orabuche, while speaking at the formal announcement of the partnership at the company’s Head office in Lagos as saying that “MILO® is deeply committed to empowering children through sports. We are therefore delighted to announce our collaboration with Anita Asuoha popularly known as Real Warri Pikin and Dr Chinonso Egemba also known as Aproko Doctor, to amplify the reach and impact of our initiatives aimed at helping children cultivate healthy lifestyles from a young age. We recognize the immense value that these personalities bring to our shared passion for promoting healthy lifestyles.”
Anita Asuoha, in the statement said, “This partnership is a homecoming for me as MILO has been a brand in my everyday life. Working with a brand I grew up with adds a warm touch, making this not just business, but also a personal journey, a blend that is a true blessing not only for me, but also for those I care about.”
On his part, Egemba Fidelis said, “On the path to a healthier Africa, the importance of health education and positive behavioral change cannot be overemphasized. I am excited about the cooperation with Nestlé MILO as we join hands with parents across Nigeria to raise healthier and happier children. Equipping them to win daily will help to make the world a better place.”
With a legacy spanning over seven decades, MILO® plays a pivotal role in nurturing champions globally, providing a nourishing addition to the breakfasts of approximately 8 million children daily.
In 2023 alone, MILO® School Sports Development program reached around 4 million children across Nigeria.
The Brand believes that sport instills essential values like grit, determination, and teamwork, contributing to the development of life skills essential for success in all facets of life.
MILO is putting more efforts behind encouraging greater participation of girls and children with special abilities in sporting activities, ensuring equal opportunities for all.
It is MILO’s firm belief that the partnerships will provide a viable platform for inspiring millions of parents across Nigeria to nourish their kids’ journey to success with the nutritious MILO energy and the inspiration to grow with sports.
Nestlé Nigeria is one of the largest food and beverage companies in Africa. For over 62 years, the company has been delighting consumers around Nigeria by consistently delivering high quality nutritious food.
With a staff strength of over 2,200 direct employees, 3 manufacturing sites, 7 branch offices and a head office located in Lagos, the company produces and markets several iconic brands including NESTLÉ PURELIFE, GOLDEN MORN, MILO, MAGGI and NESCAFÉ.
Nestlé’s purpose is to unlock the power of food to enhance quality of life for everyone today and for generations to come.
