Lexus Design Award 2019 Now Open for Entries
Lexus International has announced a call for entries for the distinguished Lexus Design Award 2019.
Since its launch in 2013, the worldwide design competition has always served as a platform for emerging designers and creators whose works can lead to a better future for all.
The annual event attracts thousands of upcoming creative talent from around the world, who aspire to win the coveted award for innovative design excellence.
Making the world a better place through design has always been the program’s purpose and now, in its seventh year, the 2019 award makes that objective clearer than ever under the directive of “Design for a Better Tomorrow”.
The next-generation of designers will need to consider how their creative ideas incorporate three fundamental principles from the Lexus brand: “Anticipate,” “Innovate,” and “Captivate,” as well as how their design anticipates the needs of tomorrow’s society. They will need to develop innovative designs that bring fresh imaginative solutions. At the same time, their ideas and designs should be captivating and engaging to the audience and more importantly, of the esteemed judging panel.
The six finalists will be announced in early 2019. The judges and the mentors for the award will be disclosed in the fall 2018. Past LDA judges and mentors include such luminaries such as Sir David Adjaye, Snarkitecture, and Formafantasma.
The judges will select the six best ideas to be developed into functional prototypes with a production budget up to 3 million JPY (over $25K USD) each and with the support of world renowned mentors. The prototypes will be displayed at the prestigious Milan Design Week 2019* where they will compete for the Grand Prix prize.
To prepare the finalists for Milan, Lexus will also provide a once-in-a-lifetime mentorship that gives each finalist an exclusive opportunity to receive direct hands-on guidance from acclaimed professionals who share their priceless knowledge and experience for creating the prototype and beyond.
Entries to the Lexus Design Award 2019 competition will be accepted from August 9 through October 28, 2018. More information can be found on:
The world’s largest design exhibition, also known as Salone Del Mobile, presents events and exhibits by brands and designers in many categories including furniture, fashion and textiles.
Lexus Design Awad was first launched in 2013, the Lexus Design Award is an international design competition that targets up-and-coming creators from around the world. The award seeks to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help to shape a better future. It provides a unique opportunity for six finalists to work with globally recognized designer as a mentor to create prototypes of their designs, and then exhibit them at one of the design calendar’s most important events.
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 241 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
