Experts Affirm Importance Of CAMCONIA In Promoting Image Of Insurance Industry
Experts have affirmed the importance of the Corporate Affairs Managers Committee of the Nigerian Insurers Association (CAMCONIA), the elite body of Brand, Marketing and Corporate Communications professionals in the Nigerian Insurance industry in promoting the image of the industry.
Experts’ affirmation was contained in a statement by the CAMCONIA General Secretary, Bankole Banjo, who is also the Senior Marketing Services Coordinator, Sanlam Life Insurance Nigeria Limited, issued at the just concluded annual retreat organized by CAMCONIA at Abeokuta, the Ogun State capital.
According to the statement, the retreat brought together over thirty Marketing Communications, Digital Marketing and Public Relations experts in the Nigerian insurance industry for a 3-day interactive conference to reinvigorate and re-align goals, foster collaboration, and drive overall industry perception.
The Director-General of the Nigerian Insurers Association (NIA), Mrs Bola Odukale, in her remarks at the Gala Night, according to the statement, commended the Committee: “I am delighted to be part of this reawakening of CAMCONIA. Your committee is a very important one to us; you guys are the ones to promote us, you are the image makers of our industry, you are the strength behind the insurance brand in Nigeria. I want to encourage you to not shirk in your duty, and I am positive our industry will be the better for it,”
The Facilitators expressed their delight at the impressive turnout and engagement sessions, just as they highlighted the importance of CAMCONIA members in shaping the industry’s narratives.
“With what I have seen, the future of CAMCONIA is in very capable hands. I am happy to be part of this renewed vigour and drive,” Tope Adaramola, the NCRIB Executive Secretary/CEO, said in the statement.
The statement quoted the Chairman of CAMCONIA and Head of Brand and Corporate Communications, Sovereign Trust Insurance Plc., Segun Bankole, earlier in his opening remarks at the event, as saying, “We are thrilled with the outcomes of our retreat. Our association has returned energized, focused, and committed to achieving the ideals of the reinspired CAMCONIA. We are poised for significant visibility and innovation in the coming months.
“We are excited to execute our action plan and capitalize on new opportunities brought about by our enhanced collaboration with ARCON in particular. Our retreat has set the stage for a remarkable year ahead.”
Key highlights from the retreat, the statement stated, include: a reinvigorated association as key to better industry image; identification of strategic priorities as a PR and Communications professional in the Nigerian insurance industry; development of a comprehensive action plan to be presented to relevant stakeholders as well as forging better relationship with the Advertising Regulatory Council of Nigeria (ARCON) amongst others.
Facilitators at the retreat themed: “Leading the Narrative: Shaping the future of our Industry” include Lara Yeku, Performance Coach and HR Expert who is also the Head of HR, Food Commercial Division, Flour Mills of Nigeria; Tope Adaramola, Public Speaker, PR professional and Executive Secretary, Nigerian Council of Registered Insurance Brokers of Nigeria (NCRIB); and Dr Lekan Fadolapo, Director General, Advertising Regulatory Council of Nigeria (ARCON).
