Enterprise Life Assurance Lists Benefits Of It’s ‘Advantage Connect’ App
Enterprise Life Assurance Nigeria has listed the benefits of it’s digital application “Advantage Connect” which, among others, is to create a new digital experience around insurance and give users the advantage they desire.
Speaking at a Media Parley in the Company’s Corporate Office in Lagos today, the Managing Director/Chief Executive Officer of Enterprise Life Insurance, Mrs. Funmi Omo, highlighted the benefits and values of the APP for the prospective users.
She said the App is designed to create a new digital experience around insurance; built on geo-location technology like Uber; makes the interactions between Customers, Life Planners, and Enterprise Life quicker; easer, and more convenient where prospective and current customers can connect with the Company’s Life Planners for support, financial advisory, and purchase of insurance products in a secure manner.
Omo said the Life Planners have been trained to understand the unique goals, aspirations, and challenges of each customer, and are expected to use their knowledge to help customers craft personalized financial plans that cover key aspects of their lifestyle.
The Life Planner, she said, plays a crucial role in enhancing insurance literacy and rebuilding trust within the industry, while serving as a mentor, assisting clients in making informed decisions that align with their life goals and contribute to long-term financial stability.
She said the Life Planners are expected to provide continuous support and adaptability, ensuring that financial plans remain dynamic and responsive to changing circumstances.
Highlighting how the App works, she said “Visit Google or Apple Playstore; search for Advantage Connect; download the App and register and click on the option for Life Planner (LP).
“You can send your Global Positioning System (GPS) location from within the app to find the LP who is closest to you; the first Life Planner in the zone will accept your request and attend to you through these steps: arrange a meeting, offer advice, guide caller through self-service.
“You can meet the LP through the following ways: in person, via video call and live chat. The LP can use Co-browsing to guide customers through self-service.”
She said the product offers lots of advantages both as savings and risk-mitigating mechanisms for customers. For savings the following plans are available – Digisave Plan, Educare Plan and Lifetime Need Plan. On the risks side, the following plans are available – Digicover Plan, Income Protection Plan and Family Care Plan.
The new digital app, according to her, will deliver value to all stakeholders. For Life Planners, it will provide an income-earning opportunity with spare time; freedom to choose working hours and territory; self-paced training available 24/7; digital tools to assist with personal effectiveness; cost effectiveness in running their operations and a reward scheme for customer referrals.
Values for customers include the ability to choose a time and place to engage with a Life Planner; a reward scheme for customer referrals; personalised insurance support; speedy response to service requests and online purchase of Life Cover and enhanced insurance literacy.
Enterprise Life Insurance as a company will enjoy increased insurance penetration; improved Life Planner productivity; digital inclusion; ease of attracting Life Planners and improved risk profiling as values from the new app.
She said the Company is working on the following initiatives to enhance insurance growth – financial Literacy for Junior School Students; advocacy walk in Port-Harcourt; recruitment of Student Ambassadors and a Report on the Financial Habits of Young People.
On expansion plans, Mrs. Omo said the Company had decided to open branch offices in Port Harcourt and Abuja.
Enterprise Life is a leading life insurance group in Africa. The company is committed to providing innovative and customer-centric insurance solutions that help individuals and families achieve their financial goals.
