Dangote emerges Most Valuable brand for 2020

Aliko Dangote, Chairman, Dangote Group

For the third consecutive year, the pan-African and fully integrated conglomerate, Dangote Group has again emerged as the Most Valuable Brand in Nigeria for the year 2020, the outcome of the 2020 edition of the Annual Brand Evaluation, “Top 50 Brands Nigeria” has revealed.

Though still themed Top 50 Brand, however 60 brands were evaluated as being top of the pack in commemoration of Nigeria’s Independence Diamond Jubilee as announced by the organizers earlier in the beginning of the year.

The emergence of Dangote brand as the most valuable for the third time in Nigeria is coming a year after the company was named the most admired African
brand, of African continent origin, by consumers in the continent ahead of the telecommunication giant, MTN in a survey of 100 Africa best brands which was announced in Johannesburg

In a statement by Top 50 Brands, made available to journalists ahead of the formal public presentation of the brands Sunday, Chief Executive Officer, Taiwo Oluboyede, said “In this special edition of the annual top brands evaluation, I am glad to inform you again that Nigerian brands have taken the shine by maintaining their leadership positions.  We are particularly delighted that locally made brands don’t just top the list, they also record the majority among the top 10, with seven of the 10 brands being Nigerian.”

Commenting on Dangote’s emergence as the most valuable brand for the third year running,  Prof. Ehiedu Iweriebor of the Department of Africana and Puerto Rican/Latino Studies,  Hunter College, City University of New York, said:  “Dangote Group as a brand leader for third year is a richly deserved honor.
It is an Nigerian industrial powerhouse that makes Africans proud of their endogenous company and  product.”

However, the multinationals have more entries overall, with 52 percent, an equivalent of 31 brands out of the 60.