Azubuike Michael Now Brand Ambassador For Dreamworks
L-R: Brand Manager, Dreamworks, Aylor Chinyere; Peter Emeneh; Azubuike Michael (Zubby Michael) and Okwudile David Okafor during the formal signing of the partnership between Zubby Michael and Dreamworks Integrated System Limited in Lagos recently.
A leading Information and Communications Technology retail and distribution firm in Nigeria, Dreamworks Integrated System Limited, has appointed Azubuike Michael Egwu (Zubby Michael), a popular Nollywood actor and firm producer, as its brand ambassador, to drive the company’s expansion programme.
The formal signing of the partnership took place yesterday at the Dreamworks ultramodern showroom/office located on Adeniyi Jones Street, Ikeja, Lagos.
Speaking on the objective of the partnership, Brand Manager, Dreamworks, Aylor Chinyere, said the intention is to use the popularity of Zubby Michael as a well known Nigerian firm actor and as a youth influencer with a very large followership to drive the firm’s expansion plans.
According to her, “Having Mr. Azubuike (Zubby Michael) as our brand ambassador is a very interesting partnership for us because we understand that he has a very beautiful relationship with younger demographic which is part of our target audience. We also love that he is also known for his commitment to growing the community and if you watch his intagram or you have been following him over the years, you will see that he has organic and genuine relationship with his fans from television to social media, and we really want to tap into that popularity which is what the Dreamworks is all about because we like authentic relationship, and if you ever come in contact with the brand itself, we are very customer-centric, so we will like to put our customers forward.
“In this case we know that he is the best fit for us at this time, because he has that popularity, he has the drive, he has a large followership and because of the kind of person he is, people genuinely show him love, and that is something we want to leverage on.”
“Our partnership with Azubuike Michael (Zubby) is a full partnership, where we know that he is representing the brand, we are going to looking out for his well being and the same for us too, every where he is going, I hope that he is going to be our worthy ambassador. So it is a full partnership,” she stated.
Speaking further she said, “Dreamworks has been in existing for almost 18 years now, we are Information and Communication Technology retail and distribution firm in Nigeria. We do service customers across Africa, because we do a lot of distribution and also retail but in the most recent year, we have been expanding into more retail that is through business to customer relationship.
“We are doing a lot of expansion into retail business through our E-commerce platform to our retail stores across the six geographical regions of the country. At present, we have 14 stores – in Lagos, in Abuja, and in Ibadan, and we are also working on launching new ones in Port Harcourt and Asaba.
“Dreamworks is known for its solid relationship over the year with Lintel, HP, and we have the support of these brands and that is why we are doing our expansion in terms of reaching out to more and more customers and also growing our consumer base.
“With the numbers of shops we have, we want to grow at exponential rate and if our customer want us to be in every street where necessary then it means that they are ready to support us there and we are going to meet our customers’ needs.”
Chinyere who described the Nigeria’s ICT market as a growing and vibrant market, said they really want to tap into that opportunity offers by the Nigerian market for their expansion plan, even as she noted challenges they are facing from distribution to logistic, and high rate of foreign exchange.
Responding, Zubby Michael thanked the company for choosing him as its brand ambassador and promised to do his best to ensure that the brand receive the needed boost.
L-R: Peter Emeneh, Zubby Michael, Okwudili David Okafor, and Marketing Manager, Dreamworks, Abiola Idowu presenting some gifts items to Zubby Michael, the firm’s ambassador during the partnership formalities between Dreamworks and Zubby Michael in Lagos recently.
“I’m so excited to be part of this partnership. When it comes to accepting the position of ambassador of a brand, I don’t just accept it for acceptance sake. I first of all look at the brand and the owners of the brand, the people behind the brand, their integrity and the history of the brand; I take a holistic look at the brand before accepting to represent them.
“In the case of Dreamworks, that is the same thing I did. First of all, I checked the history of the company, and when I discovered that the company is real and have been in existence for as long as 18 years, these were the things I considered before accepting the offer. I will do my best, and God on our side, our dreams will work because “Dreamworks.”
L-R: Peter Emeneh; General Manager, Dreamworks, Godslove Okorie; Zubby Michael; Okwudili David Okafor, and Marketing Manager, Dreamworks, Abiola Idowu during signing of the partnership formalities between Dreamworks and Zubby Michael in Lagos recently.
About Zubby Michael, Dreamworks Brand Ambassador
According to www.carmart.ng, Zubby Michael is not a foreign name in the Nigerian entertainment industry in recent years. If you are a fan of Nollywood home videos, his face will ring a bell to you once you come across it because of his permanent birthmark on his face. Zubby Michael is a Nigerian actor and movie producer in the Nigerian entertainment industry today.
Zubby Michael’s real name is Azubuike Michael Egwu, but he is now known professionally as Zubby Michael. He was born on the 1st of February 1985 in Ekwusigo LGA, Anambra State, Nigeria. He grew up in Adamawa State, Nigeria, where he had his primary and secondary school education respectively. He then proceeded to obtain his Bachelor’s degree in Mass Communication from Nnamdi Azikwe University, Enugu State.
He started acting at the age of 8 years, but he starred in his first movie, ‘missing rib’ after he completed his first degree and returned to Yola, Adamawa State. He had his first big break into the Nollywood industry happened in 2006, when he starred in the movie titled ‘The three widows’ as a lead role alongside Oge Okoye. After the movie in 2006, he became a popular face and went on to act in many other Nigerian home videos like ‘Princess Rihanna’, ‘Implication’, ‘The Generals’, ‘Royal storm’, ‘The killer’, ‘Stolen love’, and many other movies over the years.
L-R: Peter, Zubby and Okwudili
He has been nominated for several awards and has won some awards also. On the 25th of November 2019, he was appointed as the Special Adviser on media to Willie Obiano, the Executive Governor of Lagos State.
He is currently single, and he has a son who he keeps out of the public’s eye. Zubby Michael was involved in a relationship with Mary Okoye for some years. Mary Okoye is the junior sister of Paul and Peter Okoye (Psqaure duo). Zubby Michael and Mary Okoye called in quits when the actor revealed that they ended things because she was ready to settle down, while he was not up for that commitment at the time they broke up. According to him, he has a lot of things he intends to achieve in the future, so watch out.
Zubby Michael is not only an actor, he is a movie producer in Nollywood. He has also delved into politics by accepting his appointment as the Special Adviser on Media to Willie Obiano in Anambra State. All these occupations earn him his recognition as one of the highest-paid and most influential actors in Nigeria, especially in the Eastern parts of Nigeria. He has an estimated net worth of about $9.6 million.
He is young and getting it, so he has the capabilities to afford any car which seems affordable to him. Not only is he an actor, but he is a Politician and sometimes he has to look the part.
After Zubby Michael was shot into the limelight in 2006, the first car he copped for himself was a Toyota Camry. But, over the years as he has continued to grow in the industry, so has his style and love for cars.
The actor Zubby Michael is associated with about four luxury cars, and they are: a Mercedes-Benz 4matic, a Range Rover Sport, and a Mercedes-Benz G-Wagon.
In 2018, Zubby Michael built a mansion in Asaba, Delta State worth hundreds of millions.
Zubby Michael in Lagos, Festac. In 2020, Zubby Michael acquired a new house costing over N60 million in total. The house is located in Festac, Lagos, Nigeria.
