Anchor Sets Another Brand Heights, Unveils New Logo, TV Commercial
Augustine Ebose, MD/CEO, Anchor Insurance
Poised to continue to remain one of the leading insurance underwriters in Nigeria, Anchor Insurance Limited has unveiled a new logo and television commercial to enhance its accessibility and expand its reach.
Speaking at the unveiling ceremony in Lagos, the Managing Director of the underwriting firm, Augustine Ebose, noted that as a forward-looking organisation with where it wants to be in the minds of the board, management and staff, there was a compelling need to come up with a more adventurous and exciting logo identity that speaks into the brand’s journey to that future position.
He submitted that in 2018, the firm came up with a Television Commercial (TVC) themed “Who are We” to properly announce the firm to the world, stressing that today, the “Who Are We” slogan has fully achieved the purpose it was meant to deliver for the Anchor Insurance brand and there is now the need to set another brand height for the Company, hence the new TVC, that was launched to the world today.
Ebose said the new commercial would be on popular international and local television stations, stressing that from inception, the firm has thrived in maintaining excellent claims payment administration. “We have raised our bar in speedy service delivery to our customers who are the reason we are strong in business. It is our desire to meet and satisfy your taste that we are going this extra mile of raising the brand standard today. I must thank you all for believing and trusting in what we are doing at Anchor Insurance.
“We value your love, your business supports and loyalty to the brand. We will always deliver super customer experience to you as we journey together,” he posited.
He said Anchor Insurance Company Limited was licensed by the National Insurance Commission (NAICOM), in October 1989 to transact non-life insurance business, adding that it started business immediately in November of the same year and to the glory of God, the Company has continued to move from strength to strength.
“We recognize the sacrosanct reality that we are in business to put smiles back on the faces of our policyholders who suffer from risks insured against.
“We have not failed in discharging this duty since inception,” he said
Ebose maintained that the firm’s responsibility towards the public does not stop at responding to claims payments alone, adding that it owes it a duty also to, at different periods, excite them with different activities and make them have an ownership pride of its brand.
“Our End of Year get together event christened “A Night of Bliss” has become an occasion Nigerians now look forward to attending.
“Today’s introduction of a new logo identity and Television Commercial is one change that has become very necessary and calculated as we transition to another level of operations in the nation’s insurance business climate.
“Before this logo that is being launched today, we have had three different others. Our first logo was introduced upon commencement of business in 1989.
“The second was adopted in 2005 but was replaced in 2008 with the one we are changing today. It has served and taken the brand far and wide for the last 14 years. We believe that the world is not static as it is constantly changing,” he said.
Happy with the strides recorded by the firm, the Commissioner for Insurance Sunday Thomas, said the National Insurance Commission (NAICOM) is proud of Anchor Insurance as it has done well as an underwriter.
The Commissioner, who was represented at the event by the Head, Corporate Communication and Market Development, NAICOM, Rasaaq Salami, implored insurance companies to continue to innovate and delight the public with enhanced services.
Many other dignitaries that graced the event eulogised the Ebose led management for taking the firm to lofty heights.
