NSIA Insurance Promoting Inter-African Trade, Expanding Footprints With Growth-Driven Initiatives
Mrs Ebelechukwu Nwachukwu, MD/CEO, NSIA Insurance
NSIA Insurance has continued to initiate and implement special projects and campaigns aimed at improving working relationships among its workforce and customers as well as promoting cohesion among the NSIA group.
Such initiative by NSIA Insurance is the ‘Project Act Together,’ launched recently. Apart from this, the company has also entered into partnerships with organizations in the area of manpower development to broaden staff horizons and enhance their capacity and capabilities to deliver best-in-class services to the company’s teeming customers and clients across Africa.
It has also implemented growth-driven campaigns such as the radio advertisement campaign aimed at growing the company’s bottom line and deepening insurance penetration.
In order to avoid linguistic limitations to businesses, especially with the introduction of the African Continental Free Trade Area (AfCFTA), NSIA Insurance Company Limited recently sealed a corporate training partnership with SPiiKA, the premier platform for the teaching and learning of the French language in Ghana. This arrangement, it was gathered, falls under SPiiKA’s newly launched ‘French for Business’ initiative.
As a multinational business active in 11 countries, with eight of them being Francophone, NSIA Ghana sees the need to, not only position the business, but her employees to operate comfortably across the sub-region.
It is common knowledge that French is the main or only language of instruction in schools in Benin, Burkina Faso, the Central African Republic, Comoros, Congo-Brazzaville, the Democratic Republic of Congo, Côte d’Ivoire, Gabon, Guinea, Mali, Niger, Senegal, and Togo; eight of which are member states of the Economic Community of West African States (ECOWAS), to which Ghana also belongs.
Interestingly, NSIA Insurance and their staff are very excited about the takeoff of the partnership with many staff already brushing up on their long-lost French words and phrases, at least the ones their memories can still salvage.
The realization that the ‘French for Business’ programme, unlike the mechanical and theory-based one learned in school, is focused on practical real-world communication, makes it all the more exciting for them and many staff are appreciative of the investment their company is making in their personal development.
In the same vein, NSIA Insurance Limited in Nigeria recently launched an initiative, tagged ‘Project Act Together.’
The initiative, it was learnt, is to improve working relationships and promote cohesion among NSIA subsidiaries in Africa.
The Managing Director/Chief Executive Officer, NSIA Insurance Limited (Nigeria), Ebelechukwu Nwachukwu, said the project aligned with the African Continental Free Trade Agreement’s goal of promoting inter-African trade.
With this, according to her, customers can now freely conduct business in any of the 12 African countries where NSIA subsidiaries exist, regardless of their home base.
“Project Act Together is a great initiative that will improve working relationships and promote cohesion among NSIA subsidiaries in Africa. NSIA Nigeria will continue to instil the 12 common goals and connect its culture with the group,” she said.
She said NSIA Nigeria would continue to instil the 12 common goals and connect its culture with the group.
While thanking the company’s employees and insurance brokers for their support, Nwachukwu said the goal of the project is to develop a consistent mindset across all NSIA Group businesses, ensuring that each subsidiary will be well-positioned for success.
She said the individuals and subsidiaries within NSIA Group would combine their distinct talents to propel the business.
The project, Nwachukwu stated, began with a message from the Group President, Jean Diagou, on January 4, 2022.
NSIA Insurance Limited (Nigeria) is part of NSIA Participations, which is currently present in 12 African countries, namely Benin, Cameroon, Congo, Côte d’Ivoire, Gabon, Ghana, Guinea, Guinea Bissau, Mali, Nigeria, Senegal and Togo.
Poised to drive its growth and increase the company’s bottom line, in the above-stated countries, NSIA in 2021, launched a nationwide radio advertisement campaign in Nigeria.
The Value Campaign, it was gathered, offers the firm the opportunity to deliver a simple yet powerful message to a targeted group of consumers in an effort to increase awareness about the organization, and also to communicate effectively the value of their product offerings and tailor-made services.
The campaign was in two directions: “Insurance is” and “Insurance has a new look”.
‘Insurance is’ showcased insurance as a safety net, ensuring one does not have to pay out-of-pocket when an eventuality occurs. ‘Insurance has a new look’ focused on changing the perception about insurance in Nigeria. This direction speaks to the fact that NSIA Insurance is committed to providing its stakeholders with an excellent customer experience, throughout their journey.
The campaign ran for five weeks on various radio stations in Lagos, Ibadan, Port Harcourt, Warri, Abuja, Onitsha, Asaba, Enugu, Kaduna, and Kano.
Speaking on the campaign, Managing Director/CEO of NSIA Insurance, Ebelechukwu Nwachukwu, said: “We have a lot to offer to our customers in terms of value. We seek to help create, protect and preserve wealth. One way we can fulfil this is by keeping our potential and existing customers in the loop about our new products and how they can benefit from them.”
The MD/CEO further added that “Radio is ideal for targeting specific demographics and market segments. By choosing this medium, we can get to our potential customers, remain top of mind to our existing customers and ultimately change the perception about insurance in Nigeria.”
NSIA Insurance is committed to the continuous improvement of the effectiveness of its Quality Management System. In order to achieve this, the firm reviewed and monitored the validity of its strategic direction whilst assessing internal and external influencers to determine the effect on its business. NSIA while striving to operate transparently and comply with relevant regulations and statutory requirements; has reviewed its products and services to ensure that they meet customers’ requirements and encourage quality consciousness among all interested parties.
At the Group level, NSIA believes that providing the best risk management for companies and individuals comes from its expert knowledge of the industries in which they operate combined with its dedication to looking out for clients’ interest, always.
Following its successful acquisition of ADIC Insurance Ltd., one of Nigeria’s leading distributors of diversified insurance products and services, NSIA has continued ADIC’s tradition of providing services that consistently meet customer and regulatory requirements.
Group NSIA’s Holding companies currently operate throughout Africa including Cameroon, Congo, Gabon Benin, Cote d’ivoire, Ghana, Guinea, Guinea Bissau, Mali, Nigeria, Togo, Senegal. We are driven by our commitment to innovation, professionalism, reliability and rates that are highly competitive and matched only by the excellence of the products and services provided.
According to the management of the company, “So whether you need to protect your business, the investment you have in your home or automobile, or your family in case of tragedy, NSIA is here to help you manage risk wisely and invest in peace of mind.”
Some of the company’s products include Personal Insurance; House Holder Insurance; Business Insurance; Motor Insurance; Life Assurance; Energy & Special risks Insurance; Health Insurance; Agric Insurance and Travel Insurance.
The company is managed by a strong management team led by Mrs. Ebelechukwu Nwachukwu, as the Managing Director/Chief Executive Officer.
Ebelechukwu Nwachukwu joined NSIA Insurance Limited in January 2018. Prior to her appointment, Ebele was the Managing Director/CEO of Zenith General Insurance Company Limited; the DGM, Retail and Channel Management of UBA Insurance and the AGM, Marketing in Standard Alliance Insurance.
She holds a Bachelor of Arts Degree from the University of Benin and an MBA from the ESUT Business School, Nigeria and is a member of the Chartered Insurance Institute of Nigeria, and London; a member of the Institute of Directors and a member of the Nigerian Chartered Institute of Management.
Her twenty-six-year career started as a Health Insurance Underwriting Officer with the International Standard Insurers (ISI). Ebele was a director of Zenith Life Assurance (now Prudential Zenith Life) and Venus Medicare. She has attended various leadership and strategy courses at the London Business School, Alliance Manchester Business School and the Lagos Business School. She is also an alumna of the Columbia Business School.
